Integrated Marketing Communications

Part 1 Integrated Marketing Communications - A Conceptual Framework Chapter 1 Integrated Marketing Communication and Brand Equity Enhancement Chapter 2 The Communication Process Chapter 3 Persua…

Social Media Marketing: A Strategic Marketing

1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking S…

Manajemen Pemasaran

Pemasaran memainkan peranan yang penting dalam dunia usaha. Pengertian pemasaran tidak dapat dilihat hanya sebagai suatu kegiatan sederhana yaitu pemasaran massal yang menekankan pada kegiatan penj…

Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian

Buku berjudul “Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian” ini berfokus pada konsep, teori, aplikasi, dan riset di bidang pemasaran jasa (service marketing). Service (baik itu diterjema…

Manajemen Pemasaran Jilid 1

Dalam pekerjaannya sehari-hari, semua orang sebenarnya menjual sesuatu, entah berupa barang, jasa, properti, SDM, tempat, vent, informasi, atau pun organisasi. Jadi, apapun pekerjaannya, sebenarnya…

Manajemen Komunikasi dan Pemasaran

Bab 1 Lingkungan Perubahan dan Bisnis Bab 2 Aspek-Aspek Manajemen dalam Komunikasi Kepada Pelanggan Bab 3 Komunikasi Kepada Pelanggan Bab 4 Teknik-Teknik Komunikasi Kepada Pelanggan Bab 5 Pemas…

Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

Events Marketing Management: A Consumer Perspective

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is…

The Business of Tourism

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Bu…

Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumer…

Hospitality Marketing

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality cours…

Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era …

Bab 1 Pemasaran dan Era Perkembangannya Bab 2 Konsep Pemasaran Produk Bab 3 Konsep Pemasaran Jasa Bab 4 Periklanan, Promosi Penjualan, dan Hubungan Masyarakat Bab 5 Konsep Harga Bab 6 Strategi…

Manajemen Pemasaran dan Pemasaran Jasa

Bab 1 Pengertian Pemasaran dan Perkembangannya Bab 2 Pendekatan Pemasaran Bab 3 Pemasaran Barang Konsumsi dan Barang Industri (Pasar Bisnis) Bab 4 Saluran Pemasaran Perdagangan Eceran dan Grosir…

Anatomi Pariwisata Indonesia

Edition

-

ISBN/ISSN

979-665-013-4

Collation

xxii, 218 hlm.

Series Title

-

Call Number

338.4791 YOE a

Strategi Pemasaran Hotel

Edition

-

ISBN/ISSN

979-655-461-5

Collation

13,5x20 Cm, xvii, 181p.; bibl.

Series Title

-

Call Number

338.476474 YOE s

Economi Pariwisata : Sejarah dan Prospeknya

Edition

-

ISBN/ISSN

-

Collation

150 p.

Series Title

-

Call Number

338.4791 SPI e

Paket Wisata: Penyusunan Produk dan Perhitungan Harga

Edition

-

ISBN/ISSN

978-602-289-027-0

Collation

xii., 124p., Illust., 16 x 24 cm.

Series Title

-

Call Number

338.4791 NUR p

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Edition

4

ISBN/ISSN

978-1-118-09920-9

Collation

x, 326p., Illust., Biblio., Index. 22.5 x 28.5 cm

Series Title

-

Call Number

658.827 WHE d

Services Marketing: An Interactive Approach

I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…

International Marketing: Asia-Pacific Edition

Part 1 The International Environment 1 Introduction to International Marketing 2 The Economic Environment 3 Trade Institutions and Trade Policy 4 The Political and Legal Environment 5 The Cult…