Services Marketing: An Interactive Approach
I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…
- Edition
- 4
- ISBN/ISSN
- 978-1-285-19390-8
- Collation
- xxiii, 261p., Illust., Index. 20 x 25.5 cm
- Series Title
- -
- Call Number
- 658.8 FIS s
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