Komunikasi Pemasaran Terpadu dalam Industri Pariwisata
DAFTAR ISI Bab 1 Pariwisata Bab 2 Komunikasi Pariwisata Bab 3 Pemasaran dan Pemasaran Pariwisata Bab 4 Komunikasi Pemasaran Terpadu Bab 5 Direct Marketing dalam Industri Pariwisata Bab 6 Sale…
- Edition
- -
- ISBN/ISSN
- 978-602-289-501-5
- Collation
- xiv, 362p.; 16 x 24 cm.
- Series Title
- -
- Call Number
- 338.47910688 WID k
Pemasaran Strategik
DAFTAR ISI Bab 1 Pemasaran: Domain dan Dinamika Bab 2 Perencanaan Pemasaran Korporat Bab 3 Analisis Pasar dan Pengukuran Pasar Bab 4 Segmentasi, Targeting, dan Positioning Bab 5 Analisis Kiner…
- Edition
- 1
- ISBN/ISSN
- 978-979-29-0273-0
- Collation
- xxii, 746p.; 16 x 23 cm.
- Series Title
- -
- Call Number
- 658.8 TJI p
Digital Marketing Strategy: An Integrated Approach to Online Marketing
CONTENTS 1 What is Digital Marketing 2 Aligning with Your Business Strategy 3 Barriers and Considerations 4 Planning 5 Search Engine Optimization 6 Paid Search 7 Display 8 Social Media 9 U…
- Edition
- 1
- ISBN/ISSN
- 978-0-7494-7470-6
- Collation
- xiv, 324p.; 18 x 25 cm.
- Series Title
- -
- Call Number
- 658.872 KIN d
Marketing Digital: Solusi Bisnis Masa Kini dan Masa Depan
DAFTAR ISI Marketing Digital Bagian dari Ekonomi Digital E-Marketing Mengelola Basis Data Pelanggan Pengembangan dan Desain Website Iklan Online Peran Media Sosial Online Internet, Peraturan…
- Edition
- -
- ISBN/ISSN
- 978-979-24-5672-0
- Collation
- 248p.; 15 x 21 cm.
- Series Title
- -
- Call Number
- 658.872 ARY m
Pengantar Praktis Pemasaran Digital
DAFTAR ISI Bab 1 Konsep Dasar Pemasaran Digital Bab 2 Potensi E-Commerce Bab 3 Social Media Marketing dalam Aspek Bisnis Bab 4 Mengenal Tentang Marketplace dan Platform Lainnya Bab 5 Mengenal …
- Edition
- -
- ISBN/ISSN
- 978-623-5729-11-4
- Collation
- viii, 112p.; 15.5 x 23.5 cm.
- Series Title
- -
- Call Number
- 658.872 HAR p
Rocket Marketing Stories
DAFTAR ISI 1 Saya Memulai Bisnis Tanpa Modal dan Risiko 2 Menuju 100 Pusat Belajar Multisensori dengan Rocket Marketing 3 Bisnis Balik Modal dalam Sehari 4 99% Ketulusan 1% Kemampuan, Membawaku…
- Edition
- -
- ISBN/ISSN
- 978-623-00-0220-5
- Collation
- x, 111p.; 15 x 23 cm.
- Series Title
- -
- Call Number
- 658.8 ZEB r
Panduan Lengkap Manajemen Distribusi
DAFTAR ISI Bab I Distributor Bab II Principal Bab III Strategi Distribusi-Distributor dan Pemasaran Bab IV Teknologi Digital Bab V Distributor dan Teknologi Digital Bab VI Distributor di Teng…
- Edition
- -
- ISBN/ISSN
- 978-623-7324-66-9
- Collation
- xiv, 240p.; 14 x 20 cm.
- Series Title
- -
- Call Number
- 658.8 TEG p
Integrated Marketing Communications
Part 1 Integrated Marketing Communications - A Conceptual Framework Chapter 1 Integrated Marketing Communication and Brand Equity Enhancement Chapter 2 The Communication Process Chapter 3 Persua…
- Edition
- 4
- ISBN/ISSN
- 978-0170254304
- Collation
- xxvii, 478p., Illust., Index. 21 x 28 cm
- Series Title
- -
- Call Number
- R 658.802 CHI i
Social Media Marketing: A Strategic Marketing
1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking S…
- Edition
- 2
- ISBN/ISSN
- 978-1-305-50275-8
- Collation
- xv, 330p., Index. 22 x 28 cm
- Series Title
- -
- Call Number
- R 658.872 BAR s
Manajemen Pemasaran
Pemasaran memainkan peranan yang penting dalam dunia usaha. Pengertian pemasaran tidak dapat dilihat hanya sebagai suatu kegiatan sederhana yaitu pemasaran massal yang menekankan pada kegiatan penj…
- Edition
- 1
- ISBN/ISSN
- 979-421-115-X
- Collation
- x, 450p.; bibl.
- Series Title
- -
- Call Number
- 658.8 ASS m
Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian
Buku berjudul “Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian” ini berfokus pada konsep, teori, aplikasi, dan riset di bidang pemasaran jasa (service marketing). Service (baik itu diterjema…
- Edition
- Terbaru
- ISBN/ISSN
- 978-979-29-9083-6
- Collation
- xx, 601p.; 19 x 23 cm.
- Series Title
- -
- Call Number
- 658.8 TJI p
Manajemen Pemasaran Jilid 1
Dalam pekerjaannya sehari-hari, semua orang sebenarnya menjual sesuatu, entah berupa barang, jasa, properti, SDM, tempat, vent, informasi, atau pun organisasi. Jadi, apapun pekerjaannya, sebenarnya…
- Edition
- 13
- ISBN/ISSN
- 978-979-033-9354
- Collation
- xxviii, 346p.; ills.; bibl.; indeks. 21 x 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m V-1
Manajemen Komunikasi dan Pemasaran
Bab 1 Lingkungan Perubahan dan Bisnis Bab 2 Aspek-Aspek Manajemen dalam Komunikasi Kepada Pelanggan Bab 3 Komunikasi Kepada Pelanggan Bab 4 Teknik-Teknik Komunikasi Kepada Pelanggan Bab 5 Pemas…
- Edition
- -
- ISBN/ISSN
- 978-602-289-291-5
- Collation
- xiv, 322p.; 16 x 24 cm.
- Series Title
- -
- Call Number
- 658.802 WIB m
Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7
- ISBN/ISSN
- 978-1-260-08352-1
- Collation
- xxviii, 514p.; 20.5 x 25.5 cm.
- Series Title
- -
- Call Number
- 658.8 ZEI s
Events Marketing Management: A Consumer Perspective
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is…
- Edition
- -
- ISBN/ISSN
- 978-0-415-53358-4
- Collation
- x, 292p.; 17.5 x 24.5 cm.
- Series Title
- -
- Call Number
- 394.2 REI e
The Business of Tourism
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Bu…
- Edition
- 10
- ISBN/ISSN
- 978-1-292-06324-9
- Collation
- xviii, 783p.; 19.5 x 26.5 cm.
- Series Title
- -
- Call Number
- 910.68 HOL b
Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumer…
- Edition
- -
- ISBN/ISSN
- 978-0-7494-8286-2
- Collation
- xix, 200p.; 16 x 23.5 cm.
- Series Title
- -
- Call Number
- 658.8 STU v
Hospitality Marketing
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality cours…
- Edition
- 3
- ISBN/ISSN
- 978-1-138-927-48-3
- Collation
- xxiii, 410p.; 19 x 25 cm.
- Series Title
- -
- Call Number
- 338.47910688 BOW h
Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era …
Bab 1 Pemasaran dan Era Perkembangannya Bab 2 Konsep Pemasaran Produk Bab 3 Konsep Pemasaran Jasa Bab 4 Periklanan, Promosi Penjualan, dan Hubungan Masyarakat Bab 5 Konsep Harga Bab 6 Strategi…
- Edition
- -
- ISBN/ISSN
- 978-602-289-261-8
- Collation
- x, 350p.; 18 x 25.5 cm.
- Series Title
- -
- Call Number
- 658.8 MAL m
Manajemen Pemasaran dan Pemasaran Jasa
Bab 1 Pengertian Pemasaran dan Perkembangannya Bab 2 Pendekatan Pemasaran Bab 3 Pemasaran Barang Konsumsi dan Barang Industri (Pasar Bisnis) Bab 4 Saluran Pemasaran Perdagangan Eceran dan Grosir…
- Edition
- -
- ISBN/ISSN
- 978-979-8433-01-7
- Collation
- xii, 396p.; 16 x 24 cm.
- Series Title
- -
- Call Number
- 658.8 ALM m
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