Digital Marketing Strategy: An Integrated Approach to Online Marketing
01 The Foundations of Digital Marketing PART ONE Knowing Your Business Objectives and Your Customer 02 Understanding the Digital System 03 Integrating Digital Into Wider Organization Strategy 0…
- Edition
- 2
- ISBN/ISSN
- 978-0-7494-9808-5
- Collation
- xviii, 366p.; 18 x 25.5 cm.
- Series Title
- -
- Call Number
- 658.8 KIN d
Digital Marketing Strategy: An Integrated Approach to Online Marketing
CONTENTS 1 What is Digital Marketing 2 Aligning with Your Business Strategy 3 Barriers and Considerations 4 Planning 5 Search Engine Optimization 6 Paid Search 7 Display 8 Social Media 9 U…
- Edition
- 1
- ISBN/ISSN
- 978-0-7494-7470-6
- Collation
- xiv, 324p.; 18 x 25 cm.
- Series Title
- -
- Call Number
- 658.872 KIN d
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