Pemasaran Strategik: Perspektif Value-Based Marketing dan Pengukuran Kerja + CD
DAFTAR ISI Bab 1 Perilaku Konsumen dan Strategi Pemasaran Bab 2 Pemasaran dan Nilai Pelanggan Bab 3 Pasar dan Permintaan Pasar Bab 4 Pangsa Pasar Bab 5 Penetrasi Pasar Bab 6 Perhitungan Biaya…
- Edition
- -
- ISBN/ISSN
- 978-979-493-223-0
- Collation
- xxix, 443p.; 15 x 23 cm.
- Series Title
- -
- Call Number
- 658.8 SUM p
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