Digital Marketing: Strategy, Implementation and Practice
CONTENTS Part 1 Digital Marketing Fundamentals 1 Introducing Digital Marketing 2 Online Marketplace Analysis: Micro-Environment 3 The Digital Macro-Environment Part 2 Digital Marketing Strat…
- Edition
- 7
- ISBN/ISSN
- 978-1-292-24157-9
- Collation
- xxxm 545p.; 19.5 x 26.5 cm.
- Series Title
- -
- Call Number
- R 658.872 CHA d
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