Service Management and Marketing: Managing the Service Profit Logic
1 The Service and Relationship Imperative: Managing in Service Competition 2 The Nature of Service and Service Consumption, and its Customer Management Implications 3 The Service Profit Logic and…
- Edition
- 4
- ISBN/ISSN
- 978-1-118-92144-9
- Collation
- ix, 522p., Illust., Biblio. Index. 18 x 23 cm
- Series Title
- -
- Call Number
- 658.8 GRO s
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