Social Media Marketing: A Strategic Marketing

1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking S…

The Discourse of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures…

The Language Advertising: Written Texts

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduct…

Advertising and Sales Promotion

Chapter 1 What Is Advertising? Chapter 2 Consumer Behavior Chapter 3 The Basics of Marketing Chapter 4 Product and Price Planning Chapter 5 Distribution Planning Chapter 6 Promotion Planning …

Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Part 1 Web 2.0: Strategic and Operational Business Part 2 Web 2.0: Applications for Marketing Part 3 Web 2.0: Travellers' Behaviour Part 4 Web 2.0: Knowledge Management and Market Research

Iklan Politik TV: Modernisasi Kampanye Politik Pasca Orde Baru

Bab 1 Pendahuluan Bab 2 Masalah Metodologi Penelitian Bab 3 Debat Amerikanisasi dan Iklan Politik Televisi Bab 4 Televisi dan Kampanye Pemilu Orde Baru Bab 5 Lahirnya IklanPolitik Televisi Bab…

Contemporary Advertising and Integrated Marketing Communications

Edition

5

ISBN/ISSN

978-1-259-92126-1

Collation

xxxxi, 714p., Index., 21.5 x 27.5 cm

Series Title

-

Call Number

659.13 ARE c

Periklanan : Komunikasi Pemasaran Terpadu

Edition

Cet. 4

ISBN/ISSN

978-602-8730-18-1

Collation

xii, 392p.: Biblio.: Index.; 15 x 23 cm

Series Title

-

Call Number

659.1 MOR p