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Manajemen Pemasaran
ASSAURI, Sofjan

Pemasaran memainkan peranan yang penting dalam dunia usaha. Pengertian pemasaran tidak dapat dilihat hanya sebagai suatu kegiatan sederhana yaitu pemasaran massal yang menekankan pada kegiatan penj…

Edition
1
ISBN/ISSN
979-421-115-X
Collation
x, 450p.; bibl.
Series Title
-
Call Number
658.8 ASS m
Availability3
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Manajemen Konstruksi dengan Aplikasi Microsoft Project
LUTHAN, Putri Lynna A.SYAFRIANDI

Buku ini membahas tentang manajemen konstruksi dan Aplikasi microsoft project terhadap penerapannya di proyek konstruksi. Ada pun microsoft project terbagi dari tiga level: 1. Aplikator Level pert…

Edition
-
ISBN/ISSN
978-979-29-6616-9
Collation
xii, 240p.; 16 x 23 cm.
Series Title
-
Call Number
658.404 LUT m
Availability3
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Manajemen Pemasaran Jilid 1
KOTLER, PhilipKELLER, Kevin Lane

Dalam pekerjaannya sehari-hari, semua orang sebenarnya menjual sesuatu, entah berupa barang, jasa, properti, SDM, tempat, vent, informasi, atau pun organisasi. Jadi, apapun pekerjaannya, sebenarnya…

Edition
13
ISBN/ISSN
978-979-033-9354
Collation
xxviii, 346p.; ills.; bibl.; indeks. 21 x 28 cm.
Series Title
-
Call Number
658.8 KOT m V-1
Availability2
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Manajemen Risiko: Teori, Kasus, dan Solusi
FAHMI, Irham

Ditulisnya buku teks manajemen Risiko, Teori, Kasus, dan solusi, merupakan bentuk apresiasi penulis terhadap banyaknya pertannyaan dikalangan dosen, praktisi bisnis, serta para mahasiswa, agar memi…

Edition
Revisi
ISBN/ISSN
978-602-8800-05-1
Collation
xvi, 388p.; 16 x 24 cm.
Series Title
-
Call Number
658.155 FAH m
Availability2
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Pengantar Manajemen Bisnis
DARYANTOSURYANTO, Bambang

Bisnis adalah suatu kegiatan yang dilakukan oleh perorangan maupun organisasi yang melibatkan aktivitas produksi, penjualan, pembelian, maupun pertukaran barang/jasa, dengan tujuan untuk mendapatka…

Edition
-
ISBN/ISSN
978-602-5568-55-8
Collation
x, 262p.; 16 x 23 cm.
Series Title
-
Call Number
658 SUR p
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Sistem Informasi Manajemen Kontemporer di Era Digital
JUSUF, Eddy

Buku sistem informasi manajemen kontemporer membahas mengenai SIM dari mulai teori dan aplikasi serta model SIM modern dengan mengedepankan peranan Internet dalam menunjang operasi SIM secara onlin…

Edition
-
ISBN/ISSN
978-602-5568-60-2
Collation
xii, 220p.; 15.5 x 23 cm.
Series Title
-
Call Number
658.4038 JUS s
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Event Management: For Tourism, Cultural, Business and Sporting Events
WAGEN, Lynn van derWHITE, Lauren

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event …

Edition
5
ISBN/ISSN
978-0170394451
Collation
xviii, 521p.; 18.5 x 25.5 cm.
Series Title
-
Call Number
R 394.2 WAG e
Availability1
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Services Marketing: Integrating Customer Focus Across the Firm
ZEITHAML, Valarie A.BITNER, Mary JoGREMLER, Dwayne D.

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

Edition
7
ISBN/ISSN
978-1-260-08352-1
Collation
xxviii, 514p.; 20.5 x 25.5 cm.
Series Title
-
Call Number
658.8 ZEI s
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Corporate Real Estate Asset Management: Strategy and Implementation
HAYNES, Barry P.NUNNINGTON, NickECCLES, Timothy

The second edition of Corporate Real Estate Asset Management is fully up to date with the latest thought and practice on successful and efficient use of corporate office space. Written from an occu…

Edition
2
ISBN/ISSN
978-1-138-91507-7
Collation
vi, 457p.; 17.5 x 24.5 cm.
Series Title
-
Call Number
658.200941 HAY c
Availability1
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Managing Sustainable Tourism: A Legacy for the Future
EDGELL, David L.

Managing Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. …

Edition
-
ISBN/ISSN
978-1-138-91864-1
Collation
xii, 251p.; 17.5 x 24.5 cm.
Series Title
-
Call Number
910.684 EDG m
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Events Marketing Management: A Consumer Perspective
REIC, Ivna

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is…

Edition
-
ISBN/ISSN
978-0-415-53358-4
Collation
x, 292p.; 17.5 x 24.5 cm.
Series Title
-
Call Number
394.2 REI e
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cover
Entrepreneurship in Tourism
WALMSLEY, Andreas

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and …

Edition
-
ISBN/ISSN
978-1-138-04877-5
Collation
17.5 x24.5 cm; xv,238p.
Series Title
-
Call Number
338.4791 WAL e
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Manajemen dan Etika Perkantoran: Praktik Pelayanan Prima
ZULKARNAIN, WildanSUMARSONO, Raden Bambang

Siap menjadi SDM profesional yang pro-aktif, responsif, ramah-friendly, solusif, serta memuaskan pelanggan? Semua ada di dalam buku ini! Diulas secara sistematis dari mulai teori sampai praktik, a…

Edition
-
ISBN/ISSN
978-602-445-278-9
Collation
viii, 316p.; 17.5 x 25 cm.
Series Title
-
Call Number
651.3 ZUL m
Availability5
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Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact
STUART, Henry

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumer…

Edition
-
ISBN/ISSN
978-0-7494-8286-2
Collation
xix, 200p.; 16 x 23.5 cm.
Series Title
-
Call Number
658.8 STU v
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cover
Di Sini dan Saat Ini: Pendekatan Sehat Mental untuk Menikmati Setiap Momen di…
WIRAMUDA, Putra

Bab 1 Berhenti Mencari Bab 2 Mitos Bab 3 Otomatis vs Kesadaran Bab 4 Pertarungan Dua Serigala Bab 5 Jangkar Pikiran Bab 6 Menyapa Tubuh Bab 7 Stop Bab 8 Berteman dengan Makanan Bab 9 Jebaka…

Edition
-
ISBN/ISSN
978-623-00-2700-0
Collation
xvii, 226p.; 14 x 21 cm.
Series Title
-
Call Number
616.89 WIR d
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Manajemen Risiko Perbankan Syariah di Era Digital: Konsep dan Penerapan di In…
RUSTAM, Bambang Rianto

Bab 1 Islam dan Perbankan Bab 2 Bank Syariah, Risiko, dan Regulasi Bab 3 Perkembangan Regulasi Manajemen Risiko Bab 4 Penerapan Manajemen Risiko Perbankan Syariah Bab 5 Profil Risiko Bank Syari…

Edition
2
ISBN/ISSN
978-979-061-801-5
Collation
xxiv, 390p.; 19 x 26 cm.
Series Title
-
Call Number
658.155 RUS m
Availability2
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Akuntansi Manajemen Sektor Publik
BASTIAN, Indra

Bagian I Pondasi Akuntansi Manajemen Publik Bab 1 Tujuan Organisasi Publik sebagai Indikator Prestasi Bab 2 Lingkup Akuntansi Manajemen Sektor Publik: Peranan Akuntansi dalam Organisasi Organisas…

Edition
-
ISBN/ISSN
978-979-061-770-4
Collation
xviii, 392p.; 19 x 26 cm.
Series Title
-
Call Number
657.61 BAS a
Availability2
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cover
Manajemen Hotel Syariah
FADHLI, Aulia

Bagian 1 Mengenal Perhotelan dalam Tinjauan Umum Bagian 2 Hotel Syariah dan Dasar Hukum Bagian 3 Mengenal Hotel dengan Manajemen Syariah Bagian 4 Manajemen Hotel Syariah Bagian 5 Pelayanan Hote…

Edition
-
ISBN/ISSN
978-602-5568-32-9
Collation
x, 164p.; 14 x 21 cm.
Series Title
-
Call Number
647.94 FAD m
Availability1
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cover
Dasar-Dasar Manajemen Keuangan Perusahaan
ANWAR, Mokhamad

Bab 1 Pentingnya Manajemen Keuangan (The Importance of Finace) Bab 2 Lembaga Keuangan dan Pasar Keuangan (Financial Institutions and Markets) Bab 3 Manajemen Modal Kerja ( Working Capital Managem…

Edition
-
ISBN/ISSN
978-602-422-875-0
Collation
xii, 192p.; 13.5 x 20.5 cm.
Series Title
-
Call Number
658.15 ANW d
Availability1
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cover
New Business Administration: Paradigma Baru Pengelolaan Bisnis Dalam Era Duni…
POERWANTO

Bagian 1 Administrasi dan Komunikasi sebagai Fenomena Sosial Bagian 2 Bisnis, Administrasi Bisnis dan Alternatif Bagian 3 Tanggung Jawab Sosial dan Etika Bisnis Bagian 4 Teknologi Komunikasi dan…

Edition
2
ISBN/ISSN
978-062-229-850-2
Collation
x, 355p.; 14 x 21 cm.
Series Title
-
Call Number
658 POE n
Availability1
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Perpustakaan Politeknik Negeri Bandung Nomor Pokok Perpustakaan 3217022C0000001 Gedung H Lantai 1 Jl. Gegerkalong Hilir, Desa Ciwaruga, Kecamatan Parongpong, Kab. Bandung Barat 40559Provinsi Jawa Barat Telepon (022) 2013789 ext:178 Faksimile (022) 2013889 Email : lib@polban.ac.id WhatsApp : 0821-1020-3024 Instragam : @polbanlibrary Facebook : Perpustakaan Polban YouTube : Perpustakaan Polban Jam Pelayanan Senin s.d. Jumat : 08.00 s.d. 16.00 WIB Istirahat Jumat (Tutup) : 11.00 s.d. 13.00 WIB

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