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Reading Images: The Grammar of Visual Design

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This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.
Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

CONTENTS
Introduction: The Grammar of Visual design
1 The Semiotic Landscape: Language and Visual Communication
2 Narrative Representations: Designing Sign of Social Action
3 Conceptual Representation: Designing the Position of the Viewer
4 Representative and Interaction: Designing the Position of the Viewer
5 Modality and Validity: Designing Models of Reality
6 The Meaning of Composition
7 Materiality and Meaning
8 The Third Dimension

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Availability

5555131527

745.4 KRE r

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

745.4 KRE r

Publisher

London : Taylor & Francis., 2021

Collation

xviii, 291p.; 17 x 25 cm.

Language

English

ISBN/ISSN

978-0-415-67257-3

Classification

745.4

Content Type

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Media Type

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Carrier Type

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Edition

3

Subject(s)

COMMUNICATION IN DESIGN
VISUAL COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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