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Critical Multimodal Studies of Popular Discourse

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Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.
It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

CONTENTS
1 From Multimodal to Critical Multimodal Studies through Popular Discourse

PART I Methodological and Theoretical Challenges
PART II Key Issues in Contemporary Popular Culture
PART III New Audienceship and Authorship in Popular Discourse

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401.41 DJO c

Pusat (Sirkulasi)

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Detail Information

Series Title

Routledge Studies in Multimodality

Call Number

401.41 DJO c

Publisher

London : Taylor & Francis., 2016

Collation

viii, 272p.; 15 x 23 cm.

Language

English

ISBN/ISSN

978-1-138-21053-0

Classification

401.41

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MODALITY (LINGUISTICS)
COMMUNICATION - METHODOLOGY
CRITICAL DISCOURSE ANALYSIS

Specific Detail Info

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Statement of Responsibility

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