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The Discourse of Advertising

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The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

TABLE OF CONTENTS
1. Introduction: The Genre of the Advertisement

PART I MATERIALS
2 Substance and Surroundings
3 Pictures, Music, Speech and Writing
4 Language and Paralanguage

PART II TEXT
5 Words and Phrases
6 Prosody, Parallelism, Poetry
7 Connected Text

PART III PEOPLE
8 Narrative Voices
9 Ways of Hearing
10 Conclusion: The Genre of the Advertisement

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Availability

5555131517

659.1014 COO d

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

659.1014 COO d

Publisher

New York : Routledge., 2001

Collation

ix, 256p.; 16 x 23 cm.

Language

English

ISBN/ISSN

978-0-415-23455-9

Classification

659.1014

Content Type

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Media Type

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Carrier Type

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Edition

2

Subject(s)

DISCOURSE ANALYSIS
ADVERTISING - LANGUAGE

Specific Detail Info

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Statement of Responsibility

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