Social Media Marketing: A Strategic Marketing | Perpustakaan Politeknik Negeri Bandung

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Social Media Marketing: A Strategic Marketing

Text

Social Media Marketing: A Strategic Marketing

BARKER, Melissa S. - Personal Name; BARKER, Donald I. - Personal Name; BORMANN, Nicolas F. - Personal Name; ROBERTS, Mary Lou - Personal Name; ZAHAY, Debra - Personal Name;

1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing.
5. Social Media Platforms and Social Networking Sites.
6. Micro blogging.
7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.
8. Video Marketing.
9. Marketing on Photo Sharing Sites.
10. Social bookmarking and news aggregation, collaboration.
11. Content Marketing: Publishing Articles, White Papers, and E-books.
12. Mobile Marketing on Social Networks.
13. Social Media Monitoring.
14. Tools for Managing the SMM Effort.
15. SMM Plan.

Availability

5555131067 R 658.872 BAR s Pusat (Referensi) Available but not for loan - No Loan

Detail Information

Series Title: -
Call Number: R 658.872 BAR s
Publisher: Massachusetts : Cengage Learning., 2017
Collation: xv, 330p., Index. 22 x 28 cm
Language: English
ISBN/ISSN: 978-1-305-50275-8
Classification: 658.872
Content Type: -
Media Type: -
Carrier Type: -
Edition: 2
Subject(s): MARKETING
INTERNET MARKETING
SOCIAL MEDIA
INTERNET ADVERTISING
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment