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Strategic Marketing: Decision Making and Planning

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Part 1 Introduction
1 The Changing World of Marketing
2 Strategic Thinking and Strategic Decision Making

Part 2 Identifying Strategic Opportunities
3 Strategic Analysis

Part 3 Strategy Development - High-level Decision Making
4 Strategy Development - High-level Decision Making
5 Segmentation, Targeting and Positioning Strategies
6 The Customer Value Creation Mix

Part 4 Strategy Development - Product-Market Strategies
7 Market Penetration Strategies
8 Market Development Strategies
9 Incremental Innovation Strategies
10 Radical Innovation Strategies

Part 5 Strategy Implementation, Evaluation and Control
11 Managing the Strategic Marketing Process
12 Writing the Strategic Marketing Report

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Availability

5555130997

R 658.802 REE s

Pusat (Referensi)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 658.802 REE s

Publisher

Sydney : Cengage Learning., 2015

Collation

xiv, 289p., Illust., Index. 18.5 x 25.5 cm

Language

English

ISBN/ISSN

978-0170241236

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

4th edition

Subject(s)

MARKETING--PLANNING--TEXTBOOKS
MARKETING--MANAGEMENT--TEXTBOOKS
MARKETING--STUDY AND TEACHING (HIGHER)

Specific Detail Info

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Statement of Responsibility

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