Text

Social Media Marketing All-in-One for Dummies

---

Book 1 The Social Media Mix
Chapter 1 Making the Business Case for Social Media
Chapter 2 Tallying the Bottom Line
Chapter 3 Plotting Your Social Media Marketing Strategy
Chapter 4 Managing Your Cybersocial Campaign

Book 2 Cybersocial Tools
Chapter 1 Discovering Helpful Tech Tools
Chapter 2 Leveraging SEO for Improved Visibility
Chapter 3 Optimizing Social Media for Internal and External Searches
Chapter 4 Using Social Bookmarks, News, and Share Buttons
Chapter 5 Making Social Media Mobile

Book 3 Content Marketing
Chapter 1 Growing Your Brand with Content
Chapter 2 Exploring Content-Marketing Platforms
Chapter 3 Developing a Content-Marketing Strategy
Chapter 4 Getting Your Content to the Masses

Book 4 Twitter
Chapter 1 Using Twitter as a Marketing Tool
Chapter 2 Using Twitter as a Networking Tool
Chapter 3 Finding the Right Twitter Tools
Chapter 4 Social Listening with Twitter
Chapter 5 Hosting Twitter Chats

Book 5 Facebook
Chapter 1 Using Facebook as a Marketing Tool
Chapter 2 Creating and Sharing Content on Facebook
Chapter 3 Advertising on Facebook
Chapter 4 Streaming Live Video on Facebook

Book 6 Linkedln
Chapter 1 Promoting Yourself with Linkedln
Chapter 2 Promoting Your Business with Linkedln
Chapter 3 Starting a Linkedln Group
Chapter 4 Using Linkedln as a Content Platform

Book 7 Getting Visual
Chapter 1 Pinning Down Pinterest
Chapter 2 Snapchatting It Up!
Chapter 3 Getting Started with Instagram

Book 8 Other Social Media Marketing Sites
Chapter 1 Weighing the Business Benefits of Minor Social Sites
Chapter 2 Maximizing Stratified Social Communities
Chapter 3 Profiting from Mid-Size Social Media Channels
Chapter 4 Integrating Social Media
Chapter 5 Advertising on Social Media

Book 9 Measuring Results and Building on Success
Chapter 1 Delving into Data
Chapter 2 Analyzing Content-Sharing Metrics
Chapter 3 Analyzing Twitter Metrics
Chapter 4 Analyzing Facebook Metrics
Chapter 5 Measuring Other Social Media Networks
Chapter 6 Comparing Metrics from Different Marketing Techniques
Chapter 7 Making Decisions by the Numbers

---

Availability

5555130551

658.872 ZIM s

Pusat (Sirkulasi)

Available

Detail Information

Series Title

For Dummies (Business & Personal Finance)

Call Number

658.872 ZIM s

Publisher

Hoboken : John Wiley & Sons., 2017

Collation

xx, 716p., Illust., Index. 19 x 23 cm

Language

English

ISBN/ISSN

978-1-119-33039-4

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

4

Subject(s)

INTERNET MARKETING
SOCIAL MEDIA
ONLINE SOCIAL NETWORK

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment